What is Measure E?
Measure E provides locally controlled funding for essential services and infrastructure investments that protect our safety and quality of life. Currently, out of every dollar paid in general sales tax in Truckee, only about 24¢ comes back to Truckee, with the remainder going to Nevada County and the State. Voting Yes on E increases the local general sales tax rate paid by residents, tourists, and second homeowners by ½¢, with 100% of the funding staying in Truckee. No funds can be diverted or taken away by the County or State.
Why do we need Measure E?
Measure E will address several urgent and critical needs in Truckee. With wildfires growing faster, deadlier, and more common, voting YES on E helps enhance wildfire prevention, evacuation planning, emergency operations, and disaster preparedness. Measure E will help keep Town owned facilities, public spaces, and parks safe, clean and well maintained. Transit services like TART Connect need reliable funding to continue and voting Yes on E supports community mobility for all and helps seniors and people with disabilities remain independent. Measure E will help protect local watersheds from rain and snow melt that flows off our streets and carries pollutants into our local creeks, rivers, and lakes. Yes on E also helps improve access to workforce housing that is affordable for professionals like teachers, nurses, firefighters, paramedics, tradespeople and others.
Who decides how Measure E funds are spent?
If Measure E is approved, our elected Town Council will prioritize the use of Measure E funds during the annual budgeting process. The public can participate in the budgeting decisions to influence how funds are prioritized.
How can we be sure funds from Measure E would be spent properly?
Measure E requires independent audits and public spending disclosure to ensure funds are spent properly. By law, no funds can be diverted or taken away by the County or State.
How much will Measure E cost?
Measure E would increase the local general sales tax rate paid by anyone shopping in Truckee by ½% and generates approximately $3.5 million annually. 100% of the funding raised in Truckee, stays in Truckee for local essential services.
Does Measure E increase the cost of essential purchases like groceries and prescription medicine?
No! Essential purchases like groceries and prescription medicine are exempt from general sales tax to ensure the cost is not a burden to those on fixed or limited incomes.
Do tourists and second homeowners pay the cost of Measure E?
Yes! Because Measure E is a general sales tax, it ensures that day visitors, overnight guests, and second homeowners help pay for the Truckee of Town facilities and services they enjoy. We recognize that Truckee visitors are the backbone of our $245 million tourism economy.
When can we vote on Measure E?
Measure E will be on the November 5, 2024 ballot. All registered voters in Truckee will receive a ballot by mail in early October. You can vote by mail, drop your ballot in a drop box, or vote in person at a designated vote center. As soon as you receive your ballot, please vote YES on Measure E.
Who can vote on Measure E?
All voters registered in the Town of Truckee are eligible to vote on Measure E. If you need to register to vote, please visit https://registertovote.ca.gov/.
Measure E FAQ
